Hear the brand, agency, media + tech point of view on the current state of AI: from opportunities in new tech and measurement mechanisms, to changes in creative and talent resources, to risks in brand safety & fraud.

Imagine a world without news. How would that impact our lives, our literacy, our democracy? What about our jobs in advertising? As trust in news erodes, so does the heart and soul of our business. Some argue that advertiser hyper-sensitivity to brand safety in news is impacting the sector’s economic viability, while others believe in its necessity. Join this time-sensitive dialogue with advertiser, publisher, agency and tech executives as they debate and collaborate on what it will take to...

Influencer fraud is nothing new and a continuous battle for the industry, it undermines one of the core strengths of influencer marketing; as a whole brands can use it to tap into authentic, engaged audiences for their campaigns. Trust and clarity are the most important factors for influencer marketing. But how do we prevent this from breaking down? Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer...

Women in the United States make 20% less than men, and the statistics are even worse for women of color. When you add it up, women of color will make a million dollars less than their male counterparts over the course of their careers. And at its current pace, the pay gap in the U.S. is not projected to close for over 100 years. This is a call-to-action for us all. Join Christena Pyle, Executive Director of TIME’S UP Advertising, and Kendra Clarke, Vice President of Data Science and Product...

Gender bias in the workforce is well studied. But did you know that the disparity is especially extreme when it comes to working mothers? In this session, we explore cutting edge academic and original neuroscience research regarding employer bias, self-bias, and the effect of media. SPARK Neuro will present original neuroscience research highlighting brands that have had a positive impact on shifting the narrative.

Out-of-Home is a dynamic, data rich option for brands to reach their target audiences as they go about their day. Innovations in the category (attribution, location data, programmatic, advanced video analytics, content) are coming at a rapid pace and media buyers are noticing. Brands are using out of home as a key part of their omni-channel strategies. The medium’s ability to measure business outcomes – foot traffic, sales, brand lift, etc. are key for advertisers today. This buy-side panel...

This panel will discuss the journey from start to finish to start over again: beginning with user consent, followed by data, allowing brands to extract insights, and ultimately deliver a seamless, personalized activation.

Advertisers and brands are challenged by competitors, tech innovation and shifts in consumer behavior—while being continually bombarded with big data and market insights. Daniel Bischoff, Chief Marketing and Operations Officer at RTL AdConnect, will help you navigate the disruptors and make sense of the chaos with a clear forecast to future-proof your brand media strategies.

In today’s attention economy, where sports coverage is a 24/7 swirl of statistics, the personalities that drive the sport can get lost. Yet in modern culture, athletes have an influence that far transcends their performance on the field, court or track. Will Welch, editor-in-chief of GQ, moderates a discussion around the role of athletes in our culture — and how they have become just as valuable off the field as they are on it.

In today's on-demand streaming world, consumers have more control over the content experience than ever. Marketers are seizing the opportunity to create more personalized connections with consumers and drive new experiences that resonate in the 'connected' living room. Our panel of marketing leaders will discuss the power of connected TV advertising and offer their perspective on how it is helping them to create deeper connections with their consumers.

Join us as we discuss the importance of investing in 'genuine relationships that define and redefine your career". We will explore the GOOD and the BAD in company initiatives, personal projects and technology.

When’s Happy Hour proves you don’t have to go to business school to successfully follow your dreams. In a bonus, live recorded episode of Betches Media’s When’s Happy Hour podcast, co-founders Jordana Abraham and Samantha Fishbein will be joined by Brian Kelly, founder & CEO of The Points Guy, to discuss honest career advice whether you’re struggling to grow in your role, can’t figure out WTF you want to do, or want to start a new business.